Moldy Chum does it again with a post of a video from Felt Soul Media regarding the 1% for the Planet initiative. Best line is "you can't fake it." You sure can't, and these guys don't. Blue Ribbon and Patagonia demonstrate that just 1% can make a difference.
They've learned the lesson of Aldo Leopold: Our remnants of wilderness will yield bigger values to the nation's character and health than they will to its pocketbook, and to destroy them will be to admit that the latter are the only values that interest us.
And they've learned that Aldo's philosophy is good for business, too.